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From Marisa Ricciardi: Promoting financial literacy is a top priority for NYSE Euronext. As Ray discussed in his June 8 post, we are taking a much more active role in supporting initiatives that educate the public on the fundamentals of economics, personal finance and investing.

To further this initiative, NYSE Euronext and Visa Inc. (NYSE:V) partnered to reinforce their commitment to financial literacy and present a satellite media tour for Financial Football, Visa’s free interactive video game aimed to put personal finance skills to the test.

On Wednesday, September 23, over 1,000 DVDs of the video game were distributed throughout the Exchange community. To celebrate the launch, Visa Chairman and CEO Joseph W. Saunders rang the Opening Bell along with NYSE Euronext CEO Duncan Niederauer and soccer stars Landon Donovan & Brian McBride. NYSE will use Financial Football as part of its ongoing financial literacy outreach with teachers across the country. We hope this to be the first of many goals in a great season of promoting financial literacy.

To learn more and play the game, visit www.practicalmoneyskills.com